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Soft landing scheme


Written by Christian Saublens

 

The concept

How to implement it?

Step in the RIS process

What can be expected?

A quote

References

 

The concept


Soft landing support services consist of a package of services offered by a local organization to a foreign enterprise wishing to test its plan to do business in that country/region; The accommodation generally varies from a few days to three months and some elements of the package are free of charge.

 

How to implement it?


Soft landing schemes can be implemented in the form of a welcome package consisting for instance of:

  • At least 5 working day-work stations in a dedicated office space free of charge
  • Access to a meeting room
  • 8 hours of consulting services
  • 3 to  5 appointments with potential local business partners
  • Access to local information sources and databases.

Before their arrival, the enterprises get some information on logistics issues (how to move in town) and the overall business environment and climate. On request, extended support services could be negociated. This could lead to invoicing.

The host organistaion provides the following services to enterprises:

  • Landing opportunities: information on location, import/export, subcontracting, joint venture, technology partnership, know-how and technology transfer, …
  • Networking opportunities: services to connect entrepreneurs with key actors and potential partners
  • Business boosting services: business plan validation, mentoring, advice, skills need assessment, …

Enterprises with the following needs could be encouraged to take up the benefit of the scheme:

  • They are taking their first step in the field of internationalization
  • They are trying to enter in a new regional/national market
  • They are looking to locate abroad.

 

Step in the RIS process


Step 5: Definition of a coherent policy mix, roadmaps and action plan.

 

What can be expected?


  • Efficient support to help enterprises to test an internationalization strategy. A priori a soft landing scheme best fits an export strategy but can also serve any other form of internationalization strategy (joint venture, FDI, …).
  • Friendly environment for foreign market analysis, first client search and partner identification.

 

A quote


“This will help innovative European companies to find the right place to develop their business.” – EOS project

 

References


  • EOS – EurOffice Services – www.eca.tactics.eu/project/eos
  • Google search « soft landing scheme » results in details of schemes put in place by Manchester Science Park, Northamptonshire, …

 

Mr Christian Saublens


 

Christian Saublens has more than 30 years of working experience in European trade organizations. Since 1992 he is the Executive Manager of EURADA, the European Association of Development Agencies, a network of 145 organisations. Christian has been involved in the organization of numerous conferences and meetings dealing with all matters related to regional development. He wrote several papers and working documents on business support schemes for SMEs. He played an important role for the dissemination in European regions of concepts such as benchmarking, business angels, investment readiness, proof of concept, clusters, open innovation, financial engineering, crowdfunding, … Several times Christian has been appointed as an expert by the European Commission and the Committee of the Regions.

christian.saublens@eurada.org

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